Decided beforea rupee is spent.
Media buying executes a plan. Strategy is whether the plan deserves the money — the offer, the audience, the funnel, and what "working" will mean in numbers everyone agreed to in advance.
Offer and positioning
The strongest targeting cannot rescue a weak offer. This is where campaigns are actually won.
- What a first-time viewer understands in three seconds — audited
- Price anchoring and incentive structure
- Positioning against what buyers compare you to
- The one claim each campaign leads with, chosen deliberately
Funnel architecture
Every step between the ad and the booking, mapped — because leads leak at the joins, not the stages.
- Awareness, consideration and intent given separate jobs
- Channel roles: Meta for demand, Google for capture, WhatsApp for hold
- Form and landing strategy per funnel stage
- Follow-up design: who calls, when, how many times, then what
Market and competition
Your buyers see every competitor's ad the same evening they see yours.
- Competitor ad libraries reviewed — claims, formats, offers
- Audience research beyond the obvious demographic
- Seasonality and launch-window planning
- Catchment analysis for location-led products
Budget and measurement
A plan without a number attached is a wish.
- Budget split across channels and funnel stages, with reasoning
- Cost-per-qualified-lead targets set before launch
- What gets measured weekly, and what decision each number feeds
- Kill criteria — agreed in advance, so nobody argues with data later
Strategy is not a deck.
We do not sell sixty slides. Strategy here ships as a working campaign structure, a budget with reasoning attached, and targets agreed before launch — a document you use weekly, not one you file. If a strategy cannot survive contact with the first fortnight's data, it was a guess with formatting.
Bring us the goal.
Tell us what you are selling and what it has to achieve, and we will come back with how we would get there — and what we would not bother doing.